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Face coverings have become an essential everyday item.


Alder Hey clinicians and innovators have teamed up with Brilliant Masks to launch what is believed to be one of the UK’s leading non-medical face coverings, with a contribution from each sale going to Alder Hey Children’s NHS Foundation Trust. 


Brilliant Masks are designed and produced to the highest industry and infection control standards.


Our masks are 100% UK made, every face-covering bought will see a contribution to Alder Hey Children’s NHS Foundation Trust to fund vital research and innovation projects


Brilliant Masks,, have been designed and tested to the toughest industry health and infection standards and are intended to be one of the best in the market in terms of comfort, breathability, fit and protection.


Sustainably sourced and with a transparent and traceable supply chain, Brilliant Masks are manufactured from start to finish in the UK and are printed using toxic-free Greenprinted™️ Technology. 


They have been designed to ensure maximum comfort and safety. The masks are made of super soft 450 thread Supima cotton.


They are available in Adult and Child sizes and are fully washable, easy to iron and reusable.

Brilliant Masks is now aiming to become regarded in the UK as the nation’s leading non-medical face covering as Alder Hey encourages UK families to opt for high-quality face coverings to protect yourself.


“There are so many face coverings available in the UK, often shipped in from across the world, but also with a huge variation in their safety, comfort and practicality levels,” said Emma Hughes, Chief Innovation Officer at Alder Hey Children’s NHS Foundation Trust.


“Early on in the pandemic we identified a need for a non-clinical and child-friendly face covering that could provide some protection, so we began to develop a cloth face covering that would be one of the best in the market in terms of comfort, breathability, fit and protection.


“We were also keen to support the UK manufacturing industry during these challenging times and are delighted to have partnered with English Fine Cottons and Brilliant Masks, both close to us here in the North West. Combining our expertise has been invaluable in creating a covering that looks both fashionable and comfortable while most importantly efficiently catching coughs and sneezes and helping to protect our children, families and staff.”


Roland Partridge, Consultant Paediatric and Neonatal Surgeon at Alder Hey, added: “Our aim was to develop a product that would meet the highest industry and infection control standards, providing our patients and families with an effective face covering when visiting the hospital. We’re pleased we’ve been able to achieve this with Brilliant Masks. 


“The child-friendly design combined with the quality, fit and comfort of the face coverings means the whole family can wear them.”


Michael Conway, Founder of Brilliant Masks, said: “We’re immensely proud to be able to team up with Alder Hey to launch Brilliant Masks and we hope the nation really gets behind them. With a percentage of the price going to Alder Hey, people can ensure they’re also supporting the delivery of some truly ground-breaking projects.


“Together, we need to change the narrative on face coverings here in the UK. We have to demand greater safety standards in our supply chain for masks, as they are so critical to the safety of our nation and our families. Brilliant Masks are a leading light in face coverings now, they are also a truly traceable, eco-friendly product. From the field where the cotton for your mask was grown, to the factories in the UK where it was spun, woven into high-quality fabric and printed with its fun designs, the environment has been taken into account.

“With a low carbon footprint and excellent eco-credentials, by choosing one of these masks, people are helping keep our planet free of single-use plastic waste which ends up in our oceans or landfill, whilst also supporting Alder Hey” concluded Michael. 





About Brilliant Masks 


Brilliant Masks was launched to provide the highest-quality non-clinical grade face coverings in the UK. Designed and developed by Alder Hey Hospital, a contribution from every sale goes to Alder Hey Children’s NHS Foundation Trust to fund vital research and innovation projects.


Brilliant Masks is a part of Quayside Clothing Ltd which operates leading custom clothing brand Clothes2order.com 


Brilliant Masks are printed using Clothes2order’s Greenprinted™️ technology, which is entirely non-toxic, uses 95% less water than traditional printing, all from a plant powered by renewable energy. 


Brilliant Masks are available for adults and children in an array of designs, they can also be custom printed with bespoke designs for quantities of 60 or more. 


Masks printed with a range of unique designs can be ordered through www.brilliantmasks.co.uk




About Alder Hey


Alder Hey Children’s NHS Foundation Trust provides care for over 330,000 children and young people every year. Alder Hey delivers clinical excellence for all children, for routine illnesses as well as very complex and rare conditions. 


One of four stand-alone children’s hospitals in the UK, it is a national centre for neuro and craniofacial surgery, a regional centre for burns injuries and a Centre of Excellence for children with cancer, heart, spinal and brain disease. The Trust is one of only four epilepsy surgical centres in the UK and one of only two accredited major trauma centres in the North West. Alder Hey is also a respiratory Extracorporeal Membrane Oxygenation (ECMO) surge centre and is the referral centre for the treatment of congenital heart defects in North West England, North Wales and Isle of Man. It became the first UK Centre of Excellence for Childhood Lupus in 2010. 


Alder Hey is the first accredited Investing in Children hospital in the UK. It has a dedicated patient experience programme which includes the award-winning Alder Hey Arts involving music therapy, dance programmes, storytelling and animation projects. It is also one of a few hospitals to have a Children and Young Person’s Forum. 


Alder Hey opened Europe’s first hospital in a park in 2015 and a dedicated research, innovation and education facility in 2016.  The Trust continues to develop its campus as it aims to create a purpose-built, unique and world class healing environment for children and young people. A new bereavement centre is set to be completed in 2020 while work began on a new home for its community services and mental health inpatient unit earlier this year.


Alder Hey is supported by Alder Hey Children’s Charity which aims to raise vital funds for lifesaving equipment, research projects and patient experience initiatives.


For more information visit www.alderhey.nhs.uk and www.alderheycharity.org